Oct
12
2015
WEBSITE MARKETING SEO/SEM
SEO (Search Engine Optimization) is a wide ranging field, with many different approaches that will help increase your search engine rankings and keep you ahead of your online competitors. SEO is the most popular technique for boosting up your sales. It outshines many of the conventional ways of marketing and advertisement because it is most relevant, cost-effective, and tactically focused to improve search engine rankings. It provides your site not only an improved ranking but also the attention of a lot more potential buyers to your product. There are two major and closely related components to SEO: On-Page and Off-Page SEO.
On-Page SEO
On-Page SEO is also known as on-site optimization, process of fine tuning your web pages in order to make them highly ‘visible’ to all the major search engines. Most importantly, it also involves targeting the exact keywords that are needed to highlight your areas of expertise. Keywords are the words and terms that describe your goods and services that are actually entered by potential customers into the search engines. Meta tags are the text code that is used to communicate with the search engines. They are invisible to the visitors surfing your website, but are the most important means to tell the Search Engine Bots the major keywords of your site. Another area it’s extremely important to pay close attention to is the actual written content of your web pages. All the text needs to be unique, both within your own website and also compared with other external sites. Good website optimisation will dramatically improve your chances of getting targeted traffic and business from the search engines. For most websites it is essential for SEO success.
