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Website Marketing SEO/SEM
SEO (Search Engine Optimization) is a wide ranging field, with many different approaches that will help increase your search engine rankings and keep you ahead of your online competitors. SEO is the most popular technique for boosting up your sales. It outshines many of the conventional ways of marketing and advertisement because it is most relevant, cost-effective, and tactically focused to improve search engine rankings. It provides your site not only an improved ranking but also the attention of a lot more potential buyers to your product. There are two major and closely related components to SEO: On-Page and Off-Page SEO.
On-Page SEO
On-Page SEO is also known as on-site optimization, process of fine tuning your web pages in order to make them highly ‘visible’ to all the major search engines. Most importantly, it also involves targeting the exact keywords that are needed to highlight your areas of expertise. Keywords are the words and terms that describe your goods and services that are actually entered by potential customers into the search engines. Meta tags are the text code that is used to communicate with the search engines. They are invisible to the visitors surfing your website, but are the most important means to tell the Search Engine Bots the major keywords of your site. Another area it’s extremely important to pay close attention to is the actual written content of your web pages. All the text needs to be unique, both within your own website and also compared with other external sites. Good website optimisation will dramatically improve your chances of getting targeted traffic and business from the search engines. For most websites it is essential for SEO success.
Main On-Page SEO Factors
- Keyword research – including identifying the most effective keywords.
- Title optimization
- Meta keywords and description
- Image optimization
- Internal linking structure within your own site
- Keyword density
- Heading tags
- External linking structure to other websites
Off-Page SEO Techniques
Once you have effectively set up the On-Page components of your website it’s time to address Off-Page SEO. Off-Page SEO is about building links between your site and other related sites on the web. If you want to obtain top listing on a search engine like Google, Yahoo or Bing, it’s vital to have a strong link building strategy. This will give your site valuable ‘authority’ and let the search engines know that your website is important in the areas specified by its main keywords.
The most effective form of link building uses ‘one-way’ backlinks which should point to your website, but are not ‘reciprocal’ links. Backlinks should be built from quality websites with high page rank that follow the relevant guidelines this will ensure that the authority of these sites will get passed to your website, giving you more credibility in the eyes of major search engines.
One of the key aspects in the process is to ensure you have a variety of sources of the type of backlinks you are using. This is vital in order to increase your rankings and maintain them. Some examples of the different types of backlink sources include the following:
Main Off-Page SEO Sources
- Web 2.0 account creations (HubPages, Squidoo ect)
- Article marketing
- Directory submissions
- Blog commenting
- Forum posting
- Social media
- Bookmarking
- Press release submission
- RSS Feed Aggregators
To make your online business popular and successful, it is imperative that you market your website effectively. You may have the best of products but if people cannot find your product on the Internet, then owning the website/online store is meaningless – unless you market it and make it popular so people come to your store and buy your products.
At eShop Designers, we understand the fundamentals and principles behind marketing your business successfully online as well as offline. Our team will work hand in hand with you to ensure that your website is a resounding success. Explode your sales like never before by implementing secret as well as seldom-utilized SEO/ Website Marketing strategies designed to help you make money online and complement you’re other streams of income.
We are also proficient in creating/ designing and marketing eBay Store / eBay shop and listing templates. Having a very strong brand image and high quality design is a major factor in being successful on eBaye and ensuring trust into the customer. A good-looking and highly-functional eBay Store/ Listing Templates that’s also flexible and easy to tweak is almost a must if one hopes to have long-term success in the business. We provide bespoke e-solutions that are tailored to your specific business needs.
We form a strategic Internet marketing plan around search-optimized Web design, search engine optimization (SEO), pay per click advertising, social media marketing, and conversion optimization and so on. Then, we tenaciously go to work so you can quickly dominate your online competition
We have worked on many projects and our inclusive Internet Marketing and SEO solutions have helped numerous clients improve their online business through better search engine rankings and reach their monetary goals
Give us a Call or Contact Us now to see what eShop Designers can do for your online business
eShop Designers
eShop Designers