What are Headers, Store Fronts and Templates etc...?
The Store Header: it's the part that contains your logo, your store description and your feedback rating line. It is fully customizable with text, graphics and links. We usually use this part to install a bigger logo allowed by eBay and introduce your business with a small tagline. It can even be hidden if left blank.
The Left Navigation Bar: this is the column on the left that contains the names of your categories. Custom design in this area allows us to install with sophisticated searches, collapsible categories, etc... if needed .
The Store front is the area located on the right side of the Left Navigation Bar. By default, eBay displays a page of 30 items (either single lines or 2 columns of items). This part can be customized to look like a regular web site page, with images, text and links. You may have several of these pages (they are called custom pages) and create a mini website with several pages with full navigation. The number of custom pages available for your store design depends on your eBay subscription level:
• Basic Stores may have 5 custom pages
• Featured Stores may have 10 custom pages
• Anchored Stores may have 15 custom pages
The Listing template: this is the page where your customers see your item for sale, with the "Place Bid" or "Buy it Now" buttons. This part is in fact eBay's "Item Description" part, allowing HTML descriptions which can be very sophisticated and much more than plain text and one image. Most stores just need one listing template, common to every item. Some stores might need more than one template if they sell items requiring a different layout to be presented the best way (if you sell baby clothes AND electronics for example you might want different colors and design for these two types of products). A left navigation bar an be installed in your auction template as well, allowing visitors from your auction pages to reach your entire store inventory in one click.